Digital Transformation JUL-ING GRAD doo
Problem: Lack of online presence
Solutions: Creating an Optimized Website, Local SEO, Creating 3 Social Networks, Personal Branding
Results:
✅ Increased visibility on search engines
✅ Online presence and brand recognition
✅ Increased interaction on social networks
✅ More inquiries through the contact form on the website
Project duration: 10-14 days
Problem
Jul Ing Grad doo, a newly founded construction company, had no online presence.
Lack of a website
Clients could not find information about the company and its services.
The absence of social networks
There were no platforms to showcase projects and attract new clients.
Low visibility in local searches
The company did not appear on Google.
Decision
In order for JUL-ING Grad doo to ensure a digital presence and increase the number of inquiries for scaffolding rental, we have taken the following steps:
1. Creating an optimized website
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We created a modern, responsive website with a clear overview of services, an explanation of individual services and a rich gallery of completed projects and contact information.
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The page clearly emphasizes branding, which runs through the logo, colors, slogans and the clearly communicated mission on the About Us page.
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We optimized the website for better positioning in Google searches through SEO techniques.
2. Google my business and local SEO
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Dodali smo relevantne ključne riječi i optimizirali opis firme za povećanje vidljivosti.
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Postavili smo Google My Business profil kako bi se firma prikazivala u lokalnim rezultatima pretrage.
3. Setup and optimization of social networks
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We created Facebook and Instagram profiles so the company could share its projects and reach a wider audience.
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A Linkedin profile was also created as the basis of personal branding, so that the owner would become digitally recognized
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We have developed a posting strategy with professional visuals and engaging descriptions.
Results
✅ Better online recognition - The company now has a professional digital identity that is clearly communicated through several different channels through textual and visual content.
✅ Online presence and brand recognition – Customers can now easily find information about services, the scaffolding rental process, and answers to all their questions via the FAQ section.
✅ Increased interaction on social networks - Increased interaction on social networks and greater brand recognition.
✅ Better position in local Google searches – The company now appears in searches related to construction services in the region, mainly for the terms "scaffolding rental" and "scaffolding rental".
Conclusion
The digital transformation of JUL-ING Grad doo showed how important it is to have a strong digital identity in the construction industry. Through a website, search engine optimization and an active presence on social networks, the company was able to increase the number of inquiries and improve its competitive position.
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