Case study:
Digital Transformation JUL-ING GRAD doo
Problem: Lack of website, weak local visibility on searh engines. Limited reach of the offer online.
Solution: Website creation, local SEO, content creation for social media.
Results:
✅ Better visibility online
✅ Online presence
✅ More interaction on social media
✅ More buyers in the store
Duration of the project: 10-14 days
Problem
SMC Sport Moda, a local brand of sports shoes and clothing from Pleternica, faced several key challenges:
1 / Lack of online presence
The brand did not have a website, which meant that potential customers could not find their products through search engines.
2 / Bad visibility online
Despite of their quality offer, locally SMC was not visible on search engines for key terms "obuća Pleternica", "Odjeća Pleternica" etc.
3 / Limited reach to customers online
Customers relied exclusively on the physical store, without the ability to view the offer online.
Solution
To enhance the digital presence of SMC Sport Mode, we have implemented the following steps:
1. Website creation
We have developed a modern and responsive website adapted to mobile and desktop users.
The site includes information about the products sold, store location and contact information.
Basic SEO settings have been implemented for better visibility on Google searches.
2. Local SEO
I optimized my Google My Business profile for better local search rankings.
I added relevant keywords and metadata to my website.
I created local business listings on maps and directories to help customers find my store.
3. Content for Social Media
We set up a strategy for posting on Facebook and Instagram and optimized profiles.
Created visually attractive social media posts, including professional product photos.
Attractive descriptions are written that encourage engagement and interaction with customers.
Results
✅ Increased visibility - SMC Sport Moda now appears in local Google searches and on Google Maps.
✅ Online presence - The website allows customers to learn more about the brand and the offer.
✅ Increased interaction on social networks - More followers, comments and sharing of posts.
✅ More customers in the store - Local SEO increased the number of physical visits by customers who found the store online.
Conclusion
SMC Sport Mode's digital transformation has shown how important it is to have a strong online presence, even for local brands. Through quality web design, SEO optimization, and social media engagement, we enabled the client to attract new customers and strengthen their market position.
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